The Canadian Chamber of Commerce approached us to create an animated motion video aimed at advocating for freezing the beer tax in 2020 for Canadians. We took on the challenge, blending creativity and purpose to deliver a compelling visual message for this important cause.
Our objective was to connect with fellow Canadians and encourage them to take action against the recurring annual tax increases. The video needed to deliver a powerful and clear message: it was time to freeze the alcohol tax because the continuous hikes had gone too far. We aimed to spark a movement, making it clear that Canadians had had enough of the ever-increasing tax burden on their favourite beverages.
2020
Simple Story
Motion designer and Illustrator
